" She remembered who she was and the game changed" Lalah Delia
In the tapestry of womanhood, there exists a thread of wildness—an untamed essence that resonates with the primal energy of the wolf. It is this wildness that Clarissa Pinkola Estés so beautifully explores in her seminal work, "Women Who Run with the Wolves." As we embark on a journey inspired by the wisdom of this timeless text, we find parallels between the stories of ancient folklore and the struggles and triumphs of the modern woman.
Sara Armaghan, the visionary behind the brand SARA, draws inspiration from her Aunt Soraya—a woman who embodies the spirit of the Wild Woman, a fighter, and an achiever. Soraya's strength and resilience serve as a guiding light for Sara and countless others, illuminating the path towards reclaiming our sovereignty and freedom from patriarchal constraints.This blog post is dedicated to Soraya Aunty and all the courageous Iranian women.
Estés invites us to delve into the realm of myth and metaphor, where the archetype of the Wild Woman reigns supreme. Through ancient tales and Jungian psychology, she unveils the transformative power of embracing our innate wisdom and intuition.
One such tale is that of "La Loba," the Wolf Woman, who collects the bones of the dead and sings them back to life. In modern times, La Loba's story reminds us of the importance of reclaiming lost parts of ourselves, of honouring our past traumas and transforming them into sources of strength.In a world that often seeks to tame and domesticate, the Wild Woman refuses to be confined by societal expectations or cultural norms. She roams freely, guided by her instincts and intuition, unafraid to confront darkness and embrace vulnerability. This wildness, Estés tells us, is not something to be feared but celebrated—a source of power and liberation for those who dare to embrace it.
Estés also explores the concept of the "Scarlet Cord," a metaphor for the unbreakable bond between a woman and her instinctual self. In a society that often teaches women to disconnect from their bodies and their desires, the Scarlet Cord serves as a reminder of the importance of staying true to oneself. It is through reconnecting with our instinctual nature that we reclaim our sovereignty and break free from the chains of patriarchy.
In our modern world, women face countless challenges as they navigate the complexities of gender inequality, systemic oppression, and societal expectations. Yet, like the Wild Woman, we possess an innate resilience and strength that enable us to overcome even the greatest of obstacles. We see echoes of this strength in the stories of trailblazers and activists who continue to fight for gender equality and social justice.The journey of reclaiming our wildness is not without its struggles. We are confronted with the echoes of centuries of oppression—the whispers that tell us to be small, to be silent, to be afraid. Yet, with each step we take, we silence those voices, forging a path of liberation and empowerment for ourselves and future generations.
In the heart of SARA, we find a sanctuary—a place where women gather to celebrate their strength, their resilience, and their inherent worth. It is a tribute to Aunt Soraya and to all the women who run with the wolves—to those who refuse to be tamed, to those who dare to dream, to those who embody the essence of sovereign extravagance.
As we celebrate every day as a woman's day, let us remember that our sovereignty is our birthright—a gift passed down through generations, a legacy waiting to be reclaimed. Let us honour the wildness within us, the untamed spirit that refuses to be contained. And let us run with the wolves, fearless and free, embracing the fullness of who we are.In conclusion, "Women Who Run with the Wolves" serves as a powerful reminder of the innate wisdom and strength that lies within every woman. Through the stories of ancient folklore and the struggles of modern-day women, we find inspiration to reclaim our sovereignty and embrace our wildness unapologetically. As we continue on our journey, let us draw strength from the wisdom of the Wild Woman and celebrate the beauty of our untamed spirits.
By Durga Gokul